GMAT Tuesday Night Trivia
What better way is there to engage Gen Z college undergrads for GMAT than with a live game show? Apparently, there is no better way! Hundreds of college students across over 65 campuses participated every Tuesday in September for Tuesday
Got Mobile Genius? Boost Mobile x Genius
GNF activated a marketing partnership for our client Boost Mobile, with Genius, the leading music knowledge platform. The goal was to build brand affinity and connect with multicultural target consumers. Boost was the presenting sponsor of the Genius IQ/BBQ, a music-filled
GMAT GenZ Targeted Campaign
How do you convince a college student to consider taking yet another test? As the marketing agency of record for the GMAT® exam, GNF needed to do just that. GNF leads the undergrad marketing strategy for GMAT, the standardized test
GNF Executes Las Vegas Event with Performance by Pitbull for Dell EMC
Pitbull rocked Las Vegas at a historic Dell EMC Partner Appreciation Event held this past Tuesday, May 1st during the 2018 Dell EMC Global Partner Summit. Over three thousand invited guests attended a private nighttime party featuring a captivating performance
Scotch & Soda Travel Sweepstakes
GNF created an initiative that coupled Amsterdam-based Scotch & Soda's global positioning of “Inspiration sparked by curiosity,” with their consumer’s passion points: travel, exploration, and discovery
Happy April Fool’s from Peeps
It’s no surprise that Easter is THE holiday for PEEPS®, and the brand couldn’t resist having a little fun with Easter and April Fool’s Day coinciding this year. With the help of GNF, they made an important announcement: their iconic
Sprint Valentine’s Day Candy Gram
In celebration of Valentine’s Day, GNF spread the love for Sprint at 32 store locations stretching from Louisiana to Massachusetts
Gran Centenario – Put Your Wings On
GNF enlisted celebrated international street artist Kelsey Montague, better known for her viral angel wings murals, on behalf of Gran Centenario® Tequila. Kelsey showcased her custom designed Gran Centenario Tequila angel wings murals at Art Basel partner hotel Nautilus South
Sprint Spreads Holiday Cheer
For the holidays, GNF redesigned the Sprint mobile fleet to resemble a gingerbread house in order to spread festive cheer and showcase the newest store promotions!
Take a Deep Breath. Then Take the GMAT
It is a passage of life that many young college students must encounter. Simply put, taking the GMAT exam is the necessary next step for those looking to go to graduate school