Got Mobile Genius? Boost Mobile x Genius
GNF activated a marketing partnership for our client Boost Mobile, with Genius, the leading music knowledge platform. The goal was to build brand affinity and connect with multicultural target consumers.
Boost was the presenting sponsor of the Genius IQ/BBQ, a music-filled block party celebrating the best in urban music and culture. Music trendsetters and enthusiasts gathered in Brooklyn to enjoy nonstop musical performances, good food, activities and more! Emerging and trending artists at the Genius headquarters spearheaded the event performing exclusive sets throughout the day and night.
GNF activated various brand experiences at the block party to showcase Boost: 1) a turntable spin wheel challenge for the chance to win exclusive Boost swag; 2) a “recharge” branded lounge where party-goers could kick back, relax and recharge their phones; 3) a treasure hunt driving attendees to nearest Boost Mobile store locations to claim special artist and event-related gifts.
Attendees left the event on a contact high of good vibes, talent, and an inspired imprint of creative musical sensations.