Sprint Spreads Holiday Cheer
For the holidays, GNF redesigned the Sprint mobile fleet to resemble a gingerbread house in order to spread festive cheer and showcase the newest store promotions!
The customized vehicles visited Sprint stores and competitor locations across key cities, bringing delicious holiday favorites. In cooler climates, our Brand Ambassadors donned reindeer antlers and brought warmth to all by distributing hot chocolate. In warmer locations, customers enjoyed sweet gingerbread cookies served by our Sprint Elves.
GNF also deployed Sprint holiday caroler teams in each city to lift customer spirits and drive foot traffic into stores. We rewrote traditional holiday carols to feature the key benefits of Sprint. And carolers sang them not only in English, but in Spanglish too.
Even Sprint CEO, Marcelo Claure, got into the holiday spirit. He tweeted images of our festive Sprint Elves caroling.