GMAT Tuesday Night Trivia
What better way is there to engage Gen Z college undergrads for GMAT than with a live game show? Apparently, there is no better way! Hundreds of college students across over 65 campuses participated every Tuesday in September for Tuesday Night Trivia, presented by the GMAT® Exam.
Players tested their pop culture knowledge by answering 20 questions. Using the popular KAHOOT app, they competed for the chance to win cash from GMAT and prizes from InCase. In addition to playing the game, students had the opportunity to learn about the benefits of taking the GMAT as an undergrad from the game show host.
This effort was an integral component of the overall GNF created semester-long campaign to encourage Juniors and Seniors to register to take the GMAT Exam. The GNF network of GMAT on campus Brand Ambassadors encouraged group play by inviting students on each campus to a pizza party.
Check out the promotional video: