DRINKSTAGRAM

Stop into any restaurant serving brunch and you’ll witness a fascinating behavior; diners are actually more interested in photographing and sharing their food, than actually enjoying their food. So, when our prosecco client asked for a highly engaging brunch idea, we developed and executed the Drinkstagram kit program.

Each participating account was delivered a brunch kit containing all the necessary props to help their customers create the absolutely perfect photo shoot. From branded coasters, stir sticks, charms and glass cling-ons, customers could pick and choose and quickly decorate, click, and share their perfect prosecco drink, way before their Eggs Benedict even arrived.

SOCIAL MEDIA

We added to the effort by creating an ongoing weekly contest for the greatest creations posted, and rewarded winners with kits of their own. 
							

DRINK BROCHURE

Eventually, the program took on a life of its own and became a successful initiative for those brunching at home, as well. 
							

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