SHAKE UP THE HOLIDAYS

Our  challenge was to create seasonal special packs and accompanying displays for Tic Tac to regain distribution in key accounts Walmart and Target, among others. These special packs celebrated Christmas, Valentine's Day and Easter. GNF leveraged the 50-year-old Brand equity of sound to engage consumers. Tic Tac makes a unique sound when you shake the package. So we created an interactive instant win sweepstakes experience for consumers that started with a sound recognition gate. Consumers had to shake the pack to enter the website and then virtually shake the pack to see what prize spilled out. GNF developed the responsive websites, the package and display designs for this campaign, in addition to official rules for both countries and prize fulfillment. Holiday special packs drove incremental volume and became the #1 velocity item for the Brand in these key accounts.

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