ESSENTIAL ARTISTS SERIES

For years, the 1800 Tequila brand has annually commissioned an undiscovered artist to use the bottle as a blank canvas to express themselves for the brand’s collectible “essential artist series.” We raised the bar when we negotiated the art of the late Jean-Michel Basquiat, one of the most critically revered American artists of the 20th century, for use on the bottle.

While these six designs became immediate art collector “must haves” the moment they launched, the program reached a new level when we created and placed attention-drawing, eye-catching, 10-foot bottle renditions at key art galleries, nationwide.

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