ONCE UPON A WHOLE GRAIN

To help end the myth that eating better means you must give up on taste, GNF launched a Nabisco cookie/cracker portfolio line event. With a goal of educating families that some of their favorite and most recognizable brands already provided the recommended daily allowances of whole grains required, the only question was how to explain it.

We turned to some of the most classic fairy tales ever written such as Pinocchio, Rapunzel, and Little Red Riding Hood, as a means of telling our story in fun, simple, and lesson-promoting videos that the whole family could enjoy.

Backed by a robust dietician toolkit that provided a national network of nutritionists with this fun take on a serious subject, the program was not only a huge hit but, indeed, tasty goodness was once again spread across the land.

ANIMATED FAIRYTALES

No, Pinocchio was not telling a lie when he said that whole grains do indeed taste great. And in fact, all our redesigned characters in the likeness of the products created a charm and connection to the message. 
							

RETAIL MERCHANDISE

From displays, to floor graphics, the in-store extension of the idea was impactful and provided the perfect story for both customers and participating accounts. 
							

STEP INTO RED'S SHOES

So, the moral of the story is…sometimes a simple tale is best to communicate to everyone in the land. The End! 
							

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