UNBOX YOUR PHONE

The goal is simple. Always be uber creative when it comes to category innovation and always make a big deal about it. When the brand prepared to launch the first infinity display screen that removes the “boxy” look from the phone, it was time to think outside the box. Literally! Our large, 10-foot black boxes sat motionless in key cities, as passersby could only wonder what was inside. 

When opened, we turned a calm street into an instant party as dancers and ambassadors entertained the crowds while demonstrating, once again, who indeed had the innovation edge or, in this case, who got rid of the edge.

THE EVENT

When it was finally opened, it was indeed a party-in-a-box and the pop-up event turned quiet streets into instant, fun parties. 
							

SWAG

The rallying cry of “unbox your phone” was reinforced everywhere people looked! 
							

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