THE LOLLAPALOOZA EXPERIMENT

This four-day, 400,000 attendee event has become one of the most important music festivals in the U.S. and was the ideal location to drive home the Dobel brand’s new positioning of “artistry and mastery.”

While the bands played on, four highly influential and “followed” mural artists created—side-by-side and in real time—an array of 10-foot canvas masterpieces that captured the attention of the crowds.

The brand also handed out thousands of free margaritas to the crowd, securing its status as the most beloved sponsor of the gig.

All different. All unique. All original. And all agreed one of the greatest experiences in their professional careers.

Select the artists image to view their portfolio.

THE ARTISTS

ONE-OF-A-KIND-GUITARS

The artists were also absolute showstoppers when they expressed themselves by hand-painting a collection of electric guitars that ultimately became the most highly sought-after giveaways of the show. 
							

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