IMAGINE A WORLD WITHOUT HUNGER

Started by the late Harry Chapin and others in the music community, this organization has always led the way in working towards food justice and food sovereignty, while maintaining its connection to its Rock ‘n Roll roots.

And while their initiatives are always heartfelt, they continue to lack the broad brand awareness that’s imperative for non-profits to achieve.

That’s why we helped them to develop a unified brand identity and voice to succinctly and consistently reinforce both their message and their goals.

LET'S IMAGINE

When Yoko Ono granted the organization permission to use her late husband John Lennon’s iconic anthem “Imagine,” we finally had a singular component to use as a foundation for communicating. The song’s simple yet powerful message of hope is something we now communicate in everything we say and do. 
							

PLAY ON

On December 15, 2020, the brand executed its greatest achievement to date, with the launch of a primetime TV spectacle that would unite musical greats across all genres in a unified fundraising effort.

Supported by a well-executed marketing and digital plan, we helped drive donations to a level never seen before.

TODAY THE FUTURE IS BRIGHT

With a redefined identity and message, the brand today has begun to flourish as increased support has meant the funding of more and more important initiatives, while... 
							

WEBSITE RE-DESIGN

THE CHALLENGES CONTINUE

The Covid-19 Rapid Response Fund demonstrated how the organization can easily communicate and execute new efforts as the planet continues to get in the way of all we strive to accomplish. 
							

STUDENT AMBASSADOR PROGRAM

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