BECAUSE WE MEAN BUSINESS

Even in the world of standardized testing there is heavy competition among brands. That’s why when the GRE started to make inroads by creating the perception of being an “easier test” with more career flexibility in graduate school, we began to help reclaim the leadership position for the GMAT as the preferred test of both the world of academia and students.

The key to this a multi-year nurturing program on campuses nationwide was to develop a dialogue as well as preach the virtues and values of moving ahead for your master’s degree.

SOCIAL MEDIA

Our social media objective was to generate ongoing interest via content that ranged from lifelong earning power, real success stories from others and even weekly trivia contests, that gave us a platform to talk and share. 
							

MIND YOUR BIZ CONTEST

On campus, we looked to tap into the tremendous growth of the entrepreneurial career path, that has become a popular major for students to pursue. 
							

YOGA EVENTS

Where the message of healthy mind and body got reinforced on our very own yoga G-Mats.  
							

THINK LIKE AN ENTREPRENEUR

When we launched a national contest in search of the biggest idea to change the world, schools big and small across the country participated. 
							

DIGITAL ADVERTISING / RELEVANT MESSAGING

The key to success was to engage students to learn more via campaigns that felt authentic and tapped into the types of messaging they sought. 
							

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