Scotch & Soda Travel Sweepstakes
GNF created an initiative that coupled Amsterdam-based Scotch & Soda’s global positioning of “Inspiration sparked by curiosity,” with their consumer’s passion points: travel, exploration, and discovery. Consumers received a promotional card and luggage key to bring into stores. If the key unlocked the travel luggage on display, they won a $1,000 wardrobe. The card entitled everyone to a 15% discount.
GNF Brand Ambassadors delivered the promotional cards to employees of companies near the Scotch & Soda locations: Facebook, WeWork and Soul Cycle. They then fanned-out to intercept target consumers in the neighborhoods and encouraged them to visit the nearby Scotch & Soda to see the new Spring fashions and for a chance to win the $1,000 wardrobe.