GMAT Tuesday Night Trivia
What better way is there to engage Gen Z college undergrads for GMAT than with a live game show? Apparently, there is no better way! Hundreds of college students across over 65 campuses participated every Tuesday in September for Tuesday Night Trivia, presented by the GMAT® Exam. Players tested their pop culture knowledge by answering 20 questions. Using the popular KAHOOT app, they competed for the chance to win cash from GMAT and prizes from InCase. In addition to playing the game, students had the opportunity to learn about the benefits of taking the GMAT as an undergrad from the game
Got Mobile Genius? Boost Mobile x Genius
GNF activated a marketing partnership for our client Boost Mobile, with Genius, the leading music knowledge platform. The goal was to build brand affinity and connect with multicultural target consumers. Boost was the presenting sponsor of the Genius IQ/BBQ, a music-filled block party celebrating the best in urban music and culture. Music trendsetters and enthusiasts gathered in Brooklyn to enjoy nonstop musical performances, good food, activities and more! Emerging and trending artists at the Genius headquarters spearheaded the event performing exclusive sets throughout the day and night.
GMAT GenZ Targeted Campaign
How do you convince a college student to consider taking yet another test? As the marketing agency of record for the GMAT® exam, GNF needed to do just that. GNF leads the undergrad marketing strategy for GMAT, the standardized test for business school admissions, with the goal of driving brand awareness, qualified prospects and exam registrations. Our strategy is to engage students where they are – both online and offline – with content that speaks to their unique mindset.
GNF Executes Las Vegas Event with Performance by Pitbull for Dell EMC
Pitbull rocked Las Vegas at a historic Dell EMC Partner Appreciation Event held this past Tuesday, May 1st during the 2018 Dell EMC Global Partner Summit. Over three thousand invited guests attended a private nighttime party featuring a captivating performance by GRAMMY Award-winning rapper, songwriter, record producer… music legend, Pitbull!