Play On Live – Celebrating the Power of Music to Make Change
GNF was a sponsor of the all-star music event, Play On, on December 15, 2020, which celebrated the power of music to make change. This extraordinary benefit concert broadcast energized the nation by amplifying awareness for transformational racial, social and food justice. Over 2.3 million tuned-in to raise over $7 million. GNF’s efforts included designing and creating PlayOnLive.org and the accompanying digital ad campaign to promote the website and tune-in. The website was the portal to showcase the CBS broadcast
Tic Tac Holiday
GNF capitalized on the brand equity of the unique sound created when you shake a Tic Tac pack to let consumers Shake-Up their Holiday with an Instant Win game. Consumers needed to shake their Tic Tac pack at the microsite to play the Game for a chance to win
JumpCharge Brand Strategy, Identity & Marcom Execution
JumpCharge is a new concept in shared mobility. Each unit is a wireless power packs for charging all types of digital devices (laptops, phones, tablets) in a streamlined and efficient manner. Developed by Hubbell, a manufacturing global leader in electrical and electronic products with a 132-year legacy of innovation and expertise, they vastly improved the customer experience in terms of performance, cost, sustainability, and convenience.
Mionetto “Brunch Better Together”
It’s all about the ‘Insta’ for our Mionetto Prosecco consumers. So GNF created a Summer Brunch “Brunch Better Together” on-premise program for the brand that capitalized on the fact that brunch is the most highly Instagrammed food occasion. When consumers ordered their Mionetto specialty cocktail, the waitstaff brought a one-of-a-kind Mionetto “Drinkstagram Kit” to their table