WhyHunger Rebrand
WhyHunger is a non-profit whose core mission is all about providing grassroots solutions to combat global hunger and poverty. GNF worked with WhyHunger to revamp their creative look and feel by introducing some new elements to modernize the delivery of their message.
Borrowing the circle graphic from WhyHunger’s logo, the utilization of this circular shape elsewhere was a direct nod to the concept of unity, connection, and the global nature of the organization. The subtle incorporation of vegetable graphics adds a fresh pop to the bold color palette and pays homage to some of the most important food groups!
We incorporated the new brand look and feel across both digital and print platforms – from social media and printed reports, to updating their brand guide so the new look and feel can be recreated on marketing materials for years to come.
WhyHunger also expressed the need for a separate stream of content relating specifically to the direct impacts of their efforts. Titled “Making an Impact,” these templates all display consistency when it comes to their creative look and feel so that no matter if someone sees a social post or an email update, they know it will contain vital information about money raised or mouths fed!