Tic Tac Holiday
GNF capitalized on the brand equity of the unique sound created when you shake a Tic Tac pack to let consumers Shake-Up their Holiday with an Instant Win game. Consumers needed to shake their Tic Tac pack at the microsite to play the Game for a chance to win.
The Tic Tac Holiday pack featured Candy Cane flavored Tic Tac. GNF created the package design and display designs, as well as the microsite design and programming to support this seasonal marketing program in both the USA & Canada. In Canada, the Game experience was presented on both English and French. Thousands of consumers had the chance to win fantastic prizes: Visa Gift Cards, Smartwatch, Bluetooth Headphones, Smart Digital Assistant Device.