JumpCharge Brand Strategy, Identity & Marcom Execution
JumpCharge is a new concept in shared mobility. Each unit is a wireless power packs for charging all types of digital devices (laptops, phones, tablets) in a streamlined and efficient manner. Developed by Hubbell, a manufacturing global leader in electrical and electronic products with a 132-year legacy of innovation and expertise, they vastly improved the customer experience in terms of performance, cost, sustainability, and convenience.
The challenge for GNF was to first create the Brand Vision and Brand Strategy for JumpCharge. Next, we conveyed this product innovation through the creation of comprehensive Brand Identity Guidelines that provided the platform for the Brand Story in a B2B and B2C context. The Guidelines included logo development, color palette, photography of use cases, and more. We then translated this to marketing communication elements that have included a sales brochure, product sell sheets, industry application sell sheets, and kiosk signage, to name a few. The Guidelines will also be applied to the design and UX of the relaunched JumpCharge website and application interface.