Dew Tour Gets Sweeter with Mike and Ike
GNF got extreme at Dew Tour this year from August 14-16 with a sweet activation for Mike and Ike’s sponsorship. The celebrated sports event took place in Los Angeles, the heart of the skateboard industry. Visitors got to enjoy delicious samples of Mike and Ike candy when they stopped by the branded tent. We sweetened the deal with a “Spin and Win” wheel where every participant won awesome gear like Mike and Ike candy and branded ear buds, wireless speakers, or even fuzzy slippers! One of the awesome attractions was a photo-op designed by GNF where consumers could take pictures of themselves bursting out of a larger-than-life cutout of the classic Mike and Ike box. To top it all off, we organized the “Snap, Share & Win” sweepstakes, asking users to snap a pic with the giant Mike and Ike box and tag it with #MIDewTourEntry for a chance to win a skate deck signed by all winners of the 2015 Chicago Dew Tour. The event was an epic success, with long lines of people waiting for their turn to participate. Now, that’s sweet!