Color Me Awesome with Alcatel
To demonstrate the awesome and interconnected features of the Alcatel OneTouch Watch and IDOL™ 3 Smartphone, GNF created a unique experience in Minnesota at The Color Run, the single largest event series in the world.
Color Runners were given a unique opportunity to borrow the Alcatel OneTouch Watch during the run to track key stats like steps, heart rate, and calories burned. Certificates listing the data from their run were given to the borrowers, many of whom just had to have the smartwatch for themselves and purchased their own at the booth that day.
GNF designed and displayed three IDOL™ 3 kiosk stations to show off the unique benefits of Alcatel’s unlocked smartphone and demonstrate how the smartwatch could connect and communicate with the IDOL™ 3. Consumers interacted with the devices firsthand to “unlock” the features for themselves. We created a sweeps where visitors could collect a stamp at each of the kiosk stations, present the stamped card, and get a chance to win an IDOL™ 3 Smartphone. Using the exclusive “Unlock App” created by GNF for the promotion, participants had to guess the secret code that would “unlock” the prize box. Two lucky winners cracked the code and went home with a free IDOL™ 3 Smartphone! They celebrated in clouds of colored dust.