THE NEED TO ALWAYS BE “SUPER”

To launch the highly anticipated new “Thunderbolts” feature film, Marvel turned to us to help drive excitement about the new big screen release. To do this, we captured the uniqueness and imagery of a movie theatre concession stand by seemingly putting wheels on these iconic units and hitting the road to interact with thousands of superhero lovers.

Traveling across the country to college campuses filled with young Marvel fans, our mobile concession stands teased the soon to be released movie while handing out Mike & Ike and Hot Tamales products, (2 of the most popular movie treats), as well as giving consumers the chance to win a range of Marvel paraphernalia.

Plus… known only to serious Marvel fans, the name of the flick itself was just a tease, as news was slowly leaked that the Thunderbolts would soon be anointed as the new Avengers in the Marvel world. The film has now set up the newest premise for a group of crime fighters that will be back on the big screen in short time.

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