CONNECTING WITH PEOPLE
With nearly 5,000 stores nationwide, it’s quite the challenge to consistently feed these locations with impactful buying incentives that increase both store traffic and secure new customers in an ever-changing cellphone landscape.

Leveraging key buying periods and occasions throughout the year has proven to be a compelling strategy for conversion. Partnerships with companies such as Liberty Tax capitalize on the fact that a new cellphone is a key purchase, once someone receives their tax refund check. This program not only drives people into our stores to get a discount on tax preparation, but simultaneously rewards customers at Liberty Tax with an incentive on a new Boost phone and plan as well.

Additional programming includes both Mother and Father’s Day offers that, again, leverage the fact that a new phone is high on everyone’s gift list. In fact, basically, every day highlighted on a calendar from Memorial Day, Easter, and graduation, are all leveraged in a full year of executions which reinforce the point that few things are more important than our phone.
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