Like Meat Chick’n Nugget Sampling
To introduce plant based Like Meat to the US market, GNF created a sampling program that kicked off in Southern California where the brand first secured distribution at Sprouts locations.
GNF took over an existing food truck and rebranded it with Like Meat graphics. This allowed for stretching the budget and making the program logistically turnkey (building out a bespoke truck and securing food service permits, particularly in the Southern California market, is a costly, laborious, and time-consuming endeavor). As part of the activation, it was necessary to secure both stationary and mobile frozen food storage.
To reach the target audience of “mindful meat lovers” GNF tapped into the outdoor Southern California lifestyle and sampled at beaches, skate parks, and outdoor shopping venues throughout the market as well as at high traffic events such as Foodieland, Smorgasburg, and SMC home football games.