Play On Live – Celebrating the Power of Music to Make Change
GNF was a sponsor of the all-star music event, Play On, on December 15, 2020, which celebrated the power of music to make change. This extraordinary benefit concert broadcast energized the nation by amplifying awareness for transformational racial, social and food justice. Over 2.3 million tuned-in to raise over $7 million.
GNF’s efforts included designing and creating PlayOnLive.org and the accompanying digital ad campaign to promote the website and tune-in. The website was the portal to showcase the CBS broadcast of the concert and was the fundraising hub to benefit the NAACP Legal Defense and Educational Fund and WhyHunger.
This memorable primetime one-hour music special was co-hosted by Golden Globe-winning actor, musician, philanthropist and Founder of Sixdegrees.Org, Kevin Bacon and Grammy Award-winning rapper, actress and current “The Talk” host, Eve. In addition to CBS primetime, the concert was simulcast on CBS ALL Access, SiriusXM’s “The Pulse” and on YouTube.
The Play On concert highlighted three iconic host venues: the Troubadour in Los Angeles, the Apollo Theater in New York City, and the Bluebird Cafe in Nashville. Play On featured a genre-spanning all-star lineup, including Andra Day, Sara Bareilles, Sheryl Crow, Jon Batiste, Bon Jovi, The Highwomen, Emily King, John Legend, LL COOL J featuring DJ Z-Trip, Machine Gun Kelly, Pedrito Martinez, Maren Morris, Bruce Springsteen, Ringo Starr, Yola, and Ziggy Marley.