In celebration of Valentine’s Day, GNF spread the love for Sprint at 32 store locations stretching from Louisiana to Massachusetts.
Our GNF Brand Ambassador teams for Sprint were comprised of talented singers who serenaded customers with classic love songs rewritten to showcase special Sprint promotional offers and sung in Spanglish. The singers captured the attention of all through their amazing vocals, catchy lyrics and celebratory Sprint-yellow Valentine heart headbands and scarves.
The Sprint singers also distributed a Candy Gram to consumers. This included scrumptious Sprint-branded chocolate bars accompanied by a Valentine’s Day themed game card featuring the promotional offers. Sprint sales associates decoded the Valentine game card for consumers to reveal prizes. Lucky winners received a $25, $50 or even $200 prize! It was a loving message from Sprint to celebrate Valentine’s Day with their customers.
GNF enlisted celebrated international street artist Kelsey Montague, better known for her viral angel wings murals, on behalf of Gran Centenario® Tequila. Kelsey showcased her custom designed Gran Centenario Tequila angel wings murals at Art Basel partner hotel Nautilus South Beach. The wings were unveiled at a private VIP cocktail event held at the Nautilus South Beach.
Guests had the chance to meet the artist, participate in a silent auction for the murals and enjoy Gran Centenario Tequila cocktails. The murals were also displayed in the Nautilus South Beach hotel lobby, and at the Art Basel sanctioned tent for guests to photograph and share on social media. For every picture posted with the hashtag #GCputWINGSon, Gran Centenario donated $10 to charities that benefit victims of the recent catastrophic earthquake in Mexico City.
In addition, Kelsey painted custom Gran Centenario® Tequila angel wings in high traffic areas of San Diego, Denver, Los Angeles, San Francisco and Chicago which allowed for people to pose for pictures “with the wings on.” Once again, for those who tagged their photo with #GCputWINGSon, Gran Centenario donated $10 to the Mexico City Earthquake Relief charity effort.
Check out these photos from the Art Basel event in Miami:
Check out these photos from San Diego, Denver, Los Angeles, San Francisco and Chicago:
For the holidays, GNF redesigned the Sprint mobile fleet to resemble a gingerbread house in order to spread festive cheer and showcase the newest store promotions!
The customized vehicles visited Sprint stores and competitor locations across key cities, bringing delicious holiday favorites. In cooler climates, our Brand Ambassadors donned reindeer antlers and brought warmth to all by distributing hot chocolate. In warmer locations, customers enjoyed sweet gingerbread cookies served by our Sprint Elves.
GNF also deployed Sprint holiday caroler teams in each city to lift customer spirits and drive foot traffic into stores. We rewrote traditional holiday carols to feature the key benefits of Sprint. And carolers sang them not only in English, but in Spanglish too.
Even Sprint CEO, Marcelo Claure, got into the holiday spirit. He tweeted images of our festive Sprint Elves caroling.
It is a passage of life that many young college students must encounter. Simply put, taking the GMAT exam is the necessary next step for those looking to go to graduate school.
It is also a time when young people are simply stressed out about the culmination of a college career, which isn’t aided by the pressure of preparing for an intensive test like the GMAT.
That’s why on college campuses, we are helping students realize that the GMAT understands them. Our launch of the G-MAT yoga classes lets us explain the virtues of taking the test now, while simultaneously calming their anxiety levels.
Early indications from campuses like University of Texas at Austin to Cornell, are that the student body appreciates the gesture and respects the effort to relay the important information about taking the test while grounding them with simple facts and rationale.
Sign ups to date are increasing while stress levels are said to be decreasing. To that we say “Om.”
For the third year, GNF designed and directed Maestro Dobel® Tequila’s experiential programs at the Lollapalooza Festival in Chicago. With nearly 250,000 people attending in its unique urban setting in downtown Chicago’s Grant Park, it offers the perfect opportunity to reach the Dobel target.
For the first time, GNF activated an experiential event in the General Admission area for Dobel to engage with thousands of attendees. Leveraging the brand positioning of blending Extra-Añejo, Añejo and Reposado Tequila to create the unique character and smoothness of Dobel Diamante Tequila, GNF created the “Perfect Blend of Artistry and Mastery” Artist Wall. We brought in four well known mural artists from around the world and over the four days each artist painted on a life-sized Dobel-branded canvas in their own unique style. Thousands of photos were taken of them at work and social media spread the word and garnered exposure for the Dobel brand.
In addition to the Artists Wall, Dobel entertained and engaged festival comers in the VIP section. Attendees were served their choice of any three delicious Dobel specialty-cocktails, while having the opportunity to partake in karaoke or listen to and interact with the DJ.
Each artist also custom painted an electric guitar that could be won by people in the VIP area who entered the sweepstakes.
Everyone had a great time celebrating Chicago’s music and art with Dobel Tequila. We can’t wait to see you next year at Lollapalooza 2018.
To support the Samsung S8 smartphone launch, GNF took to the streets of South Beach to drive awareness, interest and create up-close firsthand interaction. A large black box was placed in high-trafficked areas and became a conversation piece as it showcased the words “unbox your phone” as a clue to the contents.
Throughout the evening, the box unfolded creating a spectacle on the street. Each performance included music, dancers and giveaways. GNF Brand Ambassadors worked the crowd to demo the S8 so consumers could touch and see the first-ever infinity display.
To further enhance this experience and promote the unmatched color clarity, GNF selected world renown artist, Romero Britto. His colorful art provided the illuminated background for this happening.
Britto made surprise appearances and interacted with the crowd. This drove local media coverage and generated local Sprint store traffic and sales of the S8.
Gran Centenario continues to celebrate the power of giving back and has expanded their efforts by partnering with local charity organizations across the country, organizing opportunities that allow people to volunteer their time to improve the local community. Those who volunteer at these 2-3 hour events to give back to their community have earned their wings to become “Angels On Earth.”
Community volunteer projects range from restoring playgrounds and recreation areas to beach or park cleanups, planting gardens in vacant lots and painting over graffiti.
At the conclusion of each volunteer event, participants are rewarded with an exclusive VIP after-party at a top restaurant nearby. Gran Centenario specialty cocktails and delicious food are served as a way to thank these volunteers who share the same traditional values held in high esteem by Mexico’s most award-winning ultra-premium tequilas.
GNF created a campaign to support the launch of GOOD THiNS, a brand new snack from Mondelēz. We created awareness and engaged our target, primarily made up of full-time workers, via experiential sampling in 19 markets across the U.S. and through a corporate sampling initiative. GNF managed all aspects of the campaign including scheduling, staffing, creative design and production.
The sampling tour kicked off in NYC near heavily trafficked commuter hubs and business districts like Wall Street and Grand Central. Brand ambassadors spread the GOOD word about GOOD THiNS and manned our fleet of branded carts while passersby tasted delicious samples and sent free “GOOD JOB from GOOD THiNS” packages to coworkers and friends. Packages were sent complete with a full-size box of product, balloon and customizable To/From sticker. We’ve hand-delivered over 500 packages so far to reward recipients for doing a GOOD job at work with GOOD THiNS – a snack they can feel GOOD about eating that tastes GOOD, too!
Through the corporate sampling initiative, our message extended even further to 5,000 employees across 14 select companies. Our corporate sampling kit provided refrigerator magnets, posters, table tents, and of course, product to give employees a taste of their new go-to afternoon snack and encourage consumption at work. They even received coupons to stimulate purchase of GOOD THiNS as a must-have office pantry staple. Now, that’s GOOD!
Lenny Kravitz rocked Las Vegas at a sensational EMC partner appreciation event held this past Tuesday, May 3rd during the 2016 Global Partner Summit. Over a thousand invited guests attended a private nighttime poolside party featuring an electrifying performance by superstar Lenny Kravitz!
The party took place on the outdoor pool deck of the Marquee nightclub at the Cosmopolitan Hotel with the dazzling Las Vegas strip serving as the backdrop. The unique poolside venue coupled with such a legendary musical performance made for a night to remember.
Party-goers swarmed the front of the stage to watch Lenny Kravitz and his band rock the house and VIP guests were treated to an exclusive meet and greet with Lenny after the show. Guests received the rock star treatment as they savored delicious food and enjoyed EMC signature cocktails featuring Dobel Diamante Tequila.
GNF negotiated, planned, managed and produced all aspects of the event including securing Lenny Kravitz to perform, concert production, venue and hotel selection and management, guest hospitality, transportation, and design of all program creative elements.
Although girls send over a billion emojis each day, they’re not always representative of the girls sending them. Always continues their #LikeAGirl campaign by launching a brand new video to draw attention to the lack of representation of female potential in the emoji world.
Currently, emojis depict athletes and professionals as men with no suitable version for girls. The video calls out that the only female “profession” among the selections is a bride and that most female emojis are overridden with pink. Per Mashable, 54% of 16-24 year olds polled think female emojis are stereotypical and 75% expressed a desire for more progressive emojis. As with their previous campaign videos, this one focuses on the effects that limiting these selections can have on girls’ confidence.
The campaign asks girls to share a picture, video or tweet with #LikeAGirl to let Always know what new girl-powered emojis they’d like to see. Always has even asked the Unicode Consortium to expand emojis to include more accurate depictions of modern girls and the Unicode Consortium has commented that they’re supportive of the efforts that Always is making. At the very least, this is an encouraging step in the right direction and aligns with Unicode’s recent updates to broaden cultural representation.
Check out the commercial below:
Bonus Catch: Noosa Recycled Billboard
Noosa Yoghurt recycled 6,000 of their yogurt lids to create a jaw-dropping billboard full of home-state pride. Based in Colorado from the start, Noosa Yoghurt was acquired by a private equity company in 2014. As is often the case in these situations, consumers may become concerned about product changes as a result of the influx of money behind their favorite brand. To alleviate these concerns, Noosa wanted to clearly let consumers know that they are committed and proud of their Colorado roots. What better way to get the point across than with a giant billboard depicting the Colorado flag made out of recycled Noosa yogurt lids? The lids were attached and hand painted off-site before being transported and assembled in downtown Denver.
This out-of-the-box technique was dually clever for both its message of Colorado pride and unique way of recycling. It shows the brand’s strong ties to Colorado and commitment to local consumers. Plus, it’s an eye-catching way to recycle in a world that’s becoming more and more focused on environmental responsibility, especially where brands are concerned.