Category: Truck Tour

Boost Mobile: Makin’ It Rain During Tax Season!


As Willie once said, GNF is on the road again – this time, with Boost Mobile. We are visiting the brand’s key markets during the height of their tax season drive period to promote their new hot deal: Unlimited talk, text & data at only $35/mo for the first 6 months when you switch to Boost Mobile and purchase a 4G LTE device. Yup  – this tax season Boost Mobile is, as we say, “Makin’ It Rain” with an incredible new offer AND opportunities to win big!

As a part of our “Makin’ It Rain” tour, our branded street teams are handing out scratch-off flyers in and around Boost Mobile stores that award either a T-Shirt prize OR a $50 gift card! Scratch offs are only valid when done inside a Boost Mobile store where one of our GNF Boost Mobile brand ambassadors are stationed.

To add to the experience, each market has radio remotes that are blaring fun tunes within the stores and offering yet another way to make it rain – consumers are invited to step into our Boost Mobile Money Machines for a chance to win $35! To top it all off, an impactful moving billboard truck that shows “raining dollar bills” inside plexiglass walls is driving around building awareness of the promotional offer.

So if you spot an orange umbrella or see our eye-catching “Makin’ It Rain” truck – come say hello!


Boost Mobile-Cash is King!

Keep your eyes peeled – as of this past weekend, Boost Mobile and GNF are back on the road celebrating a deal of epic proportions! Boost Mobile is offering consumers who switch from their current carrier, a FREE Android phone or $100 off ANY phone. To celebrate this lucrative deal Boost Mobile is giving consumers the opportunity to win even more cash! Over the next month, the GNF team is stopping in Atlanta, Houston, New York, Los Angeles, Chicago, Orlando, Miami, South Texas, Riverside/San Bernardino, Orange County, Lower Central Valley and San Diego Boost Mobile stores with the Boost Mobile money machine. Participants are invited to step into the machine in hopes of winning a $25 gift card or a Boost Mobile T-Shirt. If you see the Boost Mobile truck with a “Follow Me to the Cash” sign you’re only minutes away from one of our events!

In several markets, street teams are also hitting the ground to let everyone know about this great deal. They’ll be in front of competitor locations telling consumers to keep their cash and their number by switching to Boost Mobile!


Swedish Fish – Ballooning

It was quite a sight at the Quick Check Festival of Ballooning in Readington, NJ! For the third year in a row, we drove the Swedish Fish Mobile to this impressive festival – more hot air balloons in one place than you ever seen!

For everyone keeping their feet on the ground – we offered a fun and delicious experience at the Swedish Fish Truck. GNF’s staff handed out thousands and thousands of Swedish Fish and Sour Patch Kid samples. We also held our favorite “Guess How Many Fish Are in the Tank” contest. The winners received the coveted Swedish Fish gift basket including a branded towel, hat and beach ball.

For all the Swedish Fish Groupies out there – our next stop will be on October 5th in Murfreesboro, TN at the Dollar General  1,000th store opening. See you there!


Swedish Fish – Hy-Vee Fishing Derby

It’s a chilly day here at the Swedish Fish Mobile! We’ve stopped at Waterworks Park in good ol’ Des Moines, IA where Hy-Vee hosts the annual Hy-Vee Fishing Derby, an event benefiting the Big Brothers and Big Sisters organization of Central Iowa.

Today marks the very first stop for our famous red fish-topped vehicle that will traverse the country for the 10th year in a row! We’re eagerly setting up shop as this event anticipates over 30,000 people!  As always, our Swedish Fish Mobile is offering fish-tastic fun! Not only are we offering delicious samples of Swedish Fish and Sour Patch Kids, but we’re giving everyone who stops by the chance to guess how many candies are in our large fish tank! Three lucky winners will get a Swedish Fish towel, hat and beach ball.


Virgin Mobile – Chicago Grand Openings

In case you haven’t heard, VIRGIN MOBILE RUNS CHICAGO. To celebrate the Grand Opening of their first exclusive retail stores, Virgin sent all 4 of the Virgin Mobile Goes Mobile experiential tour trucks to Chicago. It all kicked off on July 26th when Common put on a sold out show at Metro. From then on the Virgin Mobile Goes Mobile trucks were all over the city.

They hit up everywhere from Grant Park to Lollapalooza to Wrigleyville. It was almost impossible not to see one of the Virgin Mobile trucks if you were out on the town. People all over the city were able to learn about the new Virgin Mobile retail locations that had opened, while getting their phones cleaned and fortunes told. The Virgin Mobile Goes Mobile teams in Chicago definitely answered to a higher calling.


Trident Gum – ‘See What Unfolds’ Tour / Dallas

The Trident See What Unfolds Experiential Tour is on the road sparking fun wherever it goes. We made our way to Dallas for the weekend where our days were full of surprises as our larger than life Trident pack continued to unfold with activities that liberated folks from the boring and serious!

From, a one-of-a-kind giant sized color-by-number mural to music mash-ups to our colorful cafe – everyone who came to participate was into the fun and left with a great big smile – plus a sample of Trident gum. We are back on the road again. Look for us in Seattle and see what unfolds next!



Virgin Mobile – Experiential Showcase

The Virgin Mobile Virgin Mobile Goes Mobile program is on tour. Four Virgin Mobile branded “Food Trucks” hit the road recently in Chicago, Boston, Dallas and San Francisco. Rather than serving consumers hot food, these Virgin Mobile trucks offered them the best deal around. Throughout the four markets the trucks promoted the Virgin Mobile $35/Month “Beyond Talk” plan which gives consumers unlimited talk, text and data for one low monthly rate. While Brand Ambassadors briefed consumers, they were able to:

1) get free energy, courtesy of Sheets Energy Strips
2) have their phone cleaned for free
3) create their perfect alter ego and get a set of 10 free business cards.

The four trucks head off next to New York, Minnesota, Seattle and Washington DC. If you are in one of these markets, make sure to come out and find the Virgin Mobile Goes Mobile truck. You can follow the trucks on Twitter: @VirginMobileUS or on Instagram: VirginMobileGoesMobile.