This weekend was the seventh anniversary of the Food Network New York City Wine & Food Festival, bringing together culinary chefs, icons and fans for delicious food and drinks. Ole Smoky brought some of its Tennessee moonshine, proudly pouring at five different associated events: Meatopia X: The Carnivore’s Ball, the Grand Tasting, Stacked: A Sandwich Showdown, Rachael Ray’s Feedback: Chefs and Cocktails and Mohegan Sun’s Cigars & Spirits.
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Eighteen states, 15 cities, 14 days and hundreds of MINI Coopers: Welcome to MINI TAKES THE STATES 2014.
MTTS is one of the largest road rally events, bringing together MINI owners from all over the country for one epic road trip. This year’s route kicked off in San Francisco with Tony Hawk last weekend and runs cross-country, ending in Boston on August 10. The tour includes events each night, including bowling in the world’s largest bowling alley in Reno, keeping it weird in Austin, rocking out at The Rock and Roll Hall of Fame and Museum in Cleveland and much, much more. Peeps Minis will be there for all of them as GNF manages the Peeps Minis-sponsored MINI and its driving team. They will be spreading the word, and the taste, as they sample New Peeps Minis at all the stops.
These MINI drivers know that every day is a holiday, especially on tour with hundreds of your favorite car. Keep up with what’s happening on the road on MINI’s MTTS Tumblr.
Not surprisingly, Stride’s 2nd year as a Dew Tour sponsor ended on a high note…10,000 feet high as a matter fact. We were happy to be in Breckinridge, CO this past weekend as the weather was incredible and the excitement in the crowds was electric.
People were anxious to see Shaun White compete as he works his way toward Sochi. At the village, Stride entertained the masses with activities such as slacklining (a true crowd pleaser!), Stride’s popular mobile game Gumulon and offering thousands of samples of Stride’s Shaun White gum and as well as buttons that helped support Shaun in his events. A successful end to 2013!
Stride’s 5th Dew Tour event, 2nd in San Fran, was met with awesome weather and outrageous tricks – including the ones at our POD located in the Dew Tour Village! Our Stride slackliners were out in full force, teaching consumers how to master the slackline and putting on crazy shows at the Stride Slackline Jam where Alex Mason took home the big check. Our GNF sampling teams were on the grounds giving away FREE full packs of new delicious Golden Fruit gum and our GNF POD management teams were helping consumers chew their way through levels of Stride’s mobile game, Gumulon…the first ever “chew activated” app game. All in all, another great weekend with Stride at the Dew Tour. Looking forward to Breckenridge in just a few short months. We’re gettin’ our snow gear ready for some crazy Superpipe and Big Air action.
This past (gorgeous!) weekend GNF happily welcomed the Fall season with one of our yummiest clients, Honey Maid. At the Life Is Good Festival in Canton, Mass, our staff greeted our Honey Maid consumers and distributed thousands of Honey Maid Grahamfuls samples. This marked Honey Maid’s first year as a sponsor for this philanthropic event that raises money for kids, who through unfortunate struggles, need to have their playfulness, joy, optimism and loving connections restored through life changing programs. Not only did the upbeat festival provide a great forum to sample our healthy snacks – made from 100% whole grain and without high fructose corn syrup, but it also gave us a great opportunity to hear what Mom’s had to say about Grahamfuls. The consensus? Moms are thankful to have a HEALTHY snack that their kids love to eat!
It was quite a sight at the Quick Check Festival of Ballooning in Readington, NJ! For the third year in a row, we drove the Swedish Fish Mobile to this impressive festival – more hot air balloons in one place than you ever seen!
For everyone keeping their feet on the ground – we offered a fun and delicious experience at the Swedish Fish Truck. GNF’s staff handed out thousands and thousands of Swedish Fish and Sour Patch Kid samples. We also held our favorite “Guess How Many Fish Are in the Tank” contest. The winners received the coveted Swedish Fish gift basket including a branded towel, hat and beach ball.
For all the Swedish Fish Groupies out there – our next stop will be on October 5th in Murfreesboro, TN at the Dollar General 1,000th store opening. See you there!
The 2013 Dew Tour kicked-off this past weekend in Ocean City, MD and the Stride brand was out in full force. Over the course of the 5-day event, thousands of consumers made their way to the Stride Experience where they were able to watch slacklining competitions and actually tryout the sport themselves.
Slacklining has been taking the world by storm and Stride brought it to the beach again this year, once again making it the focal point of the sponsor village. With a little encouragement from Stride, consumers stepped-out of their comfort zone to test their balance and athletic skills while trying to traverse the 2-inch wide slackline. Also, throughout the day, the pro-slackliners from Gibbons Slackline put on shows for the crowd and held a Stride Slackline Jam with championship slackliners from all over the world. Everyone who tried the slackline got their photo taken and immediately emailed off to them so they could share it with friends via social media.
Plus, Stride brought their new iOS app, Gumulon, to the Stride pod for people to play. It’s the first every chew-activated game. By using one of the iPads at the gaming area, people could chew stride as they faced the iPad to move Ace, the game character, through the world of Gumulon and escape getting eaten by the monster. And as if that wasn’t enough, it was almost impossible to find someone who wasn’t chewing Stride because of the thousands of samples we handed-out around the Dew Tour venue.
It’s a chilly day here at the Swedish Fish Mobile! We’ve stopped at Waterworks Park in good ol’ Des Moines, IA where Hy-Vee hosts the annual Hy-Vee Fishing Derby, an event benefiting the Big Brothers and Big Sisters organization of Central Iowa.
Today marks the very first stop for our famous red fish-topped vehicle that will traverse the country for the 10th year in a row! We’re eagerly setting up shop as this event anticipates over 30,000 people! As always, our Swedish Fish Mobile is offering fish-tastic fun! Not only are we offering delicious samples of Swedish Fish and Sour Patch Kids, but we’re giving everyone who stops by the chance to guess how many candies are in our large fish tank! Three lucky winners will get a Swedish Fish towel, hat and beach ball.