At GNF we are always thinking about our brands – but not only when we are in the office; at the gym, in the shower, on weekends – literally all the time! Creative ideas and strategic positioning don’t follow a 9-5 schedule you know! It’s that kind of passion that got our client, Proximo Spirits, an opportunity to showcase their ultra-premium tequila, Maestro Dobel, at a star-studded Hollywood birthday party this past Saturday night. “We got a call early Friday morning about a potential opportunity to have a liquor brand featured at an exclusive celebrity birthday party. We knew immediately that Maestro Dobel would be a perfect fit. It was just a matter of moving quickly.”, said Marc Weilheimer, Director of Entertainment. The next day Maestro Dobel was being served to an exclusive list of Hollywood celebrities at a mansion in the Hollywood Hills.
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“ATTENTION! AUDIENCE MEMBERS IN THE FRONT ROW MAY BE SPATTERED WITH LIQUIDS OR OTHER FOOD ITEMS.” This was the warning posted all over NYC’s Terminal 5 last night. The warning came before an hour-long set by world renowned DJ, Steve Aoki.
However, what “unfolded” afterwards was a surprise to everyone. The night was part of the launch of the Trident See What Unfolds experiential tour; the kickoff event marked the start of our 8-week tour that takes a larger-than-life-sized traveling pack of Trident Gum cross-country. While stopped in major cities the pack will unfold, presenting consumers with any number of surprise activities. The surprise at last night’s concert was a special mash-up set with DJ Steve Aoki and Duran Duran, who played a special remix of the group’s 80’s anthem, “Hungry Like The Wolf.” Trident fans should be on the lookout for the traveling pack in their city, because you’re never sure what fun may unfold!