Category: Entertainment

Maestro Dobel – Hollywood Birthday

At GNF we are always thinking about our brands – but not only when we are in the office; at the gym, in the shower, on weekends – literally all the time! Creative ideas and strategic positioning don’t follow a 9-5 schedule you know! It’s that kind of passion that got our client, Proximo Spirits, an opportunity to showcase their ultra-premium tequila, Maestro Dobel, at a star-studded Hollywood birthday party this past Saturday night. “We got a call early Friday morning about a potential opportunity to have a liquor brand featured at an exclusive celebrity birthday party. We knew immediately that Maestro Dobel would be a perfect fit. It was just a matter of moving quickly.”, said Marc Weilheimer, Director of Entertainment. The next day Maestro Dobel was being served to an exclusive list of Hollywood celebrities at a mansion in the Hollywood Hills.

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Trident Gum – ‘See What Unfolds’ Tour / NY

β€œATTENTION! AUDIENCE MEMBERS IN THE FRONT ROW MAY BE SPATTERED WITH LIQUIDS OR OTHER FOOD ITEMS.” This was the warning posted all over NYC’s Terminal 5 last night. The warning came before an hour-long set by world renowned DJ, Steve Aoki.

However, what β€œunfolded” afterwards was a surprise to everyone. The night was part of the launch of the Trident See What Unfolds experiential tour; the kickoff event marked the start of our 8-week tour that takes a larger-than-life-sized traveling pack of Trident Gum cross-country. While stopped in major cities the pack will unfold, presenting consumers with any number of surprise activities. The surprise at last night’s concert was a special mash-up set with DJ Steve Aoki and Duran Duran, who played a special remix of the group’s 80’s anthem, β€œHungry Like The Wolf.” Trident fans should be on the lookout for the traveling pack in their city, because you’re never sure what fun may unfold!