Month: March 2016

Catch of the Week

Catch of the Week: Always #LikeAGirl Campaign Fights for Girl-Powered Emojis

Always #LikeAGirl

Although girls send over a billion emojis each day, they’re not always representative of the girls sending them. Always continues their #LikeAGirl campaign by launching a brand new video to draw attention to the lack of representation of female potential in the emoji world.

Currently, emojis depict athletes and professionals as men with no suitable version for girls. The video calls out that the only female “profession” among the selections is a bride and that most female emojis are overridden with pink. Per Mashable, 54% of 16-24 year olds polled think female emojis are stereotypical and 75% expressed a desire for more progressive emojis. As with their previous campaign videos, this one focuses on the effects that limiting these selections can have on girls’ confidence.

The campaign asks girls to share a picture, video or tweet with #LikeAGirl to let Always know what new girl-powered emojis they’d like to see. Always has even asked the Unicode Consortium to expand emojis to include more accurate depictions of modern girls and the Unicode Consortium has commented that they’re supportive of the efforts that Always is making. At the very least, this is an encouraging step in the right direction and aligns with Unicode’s recent updates to broaden cultural representation.

Check out the commercial below:


Bonus Catch: Noosa Recycled Billboard

Noosa Yoghurt recycled 6,000 of their yogurt lids to create a jaw-dropping billboard full of home-state pride. Based in Colorado from the start, Noosa Yoghurt was acquired by a private equity company in 2014. As is often the case in these situations, consumers may become concerned about product changes as a result of the influx of money behind their favorite brand. To alleviate these concerns, Noosa wanted to clearly let consumers know that they are committed and proud of their Colorado roots. What better way to get the point across than with a giant billboard depicting the Colorado flag made out of recycled Noosa yogurt lids? The lids were attached and hand painted off-site before being transported and assembled in downtown Denver.

This out-of-the-box technique was dually clever for both its message of Colorado pride and unique way of recycling. It shows the brand’s strong ties to Colorado and commitment to local consumers. Plus, it’s an eye-catching way to recycle in a world that’s becoming more and more focused on environmental responsibility, especially where brands are concerned.

Take a look at the unique result:1