Any marketer today knows the importance of social media. From Facebook to Instagram to Twitter to Snapchat to Vine to Pinterest, each platform offers unique features for different audiences. Social media also makes it possible for your marketing campaign to live on in the digital world and spread your message.
You may understand it’s important to include a social element in your marketing campaign, but do you know which platform is right for you? Or where to get started? In this series, we’ll take a look at different social media networks and walk through the pros, the cons and the different use cases for each. First up: Snapchat.