Month: August 2012

Boost Mobile – DUB Show / LA

The Boost Mobile / LG USA Concert Series, as part of the DUB Magazine auto show, made its latest stop this past weekend in Los Angeles. Thousands of consumers poured into the LA Convention Center to see amazing custom cars and watch the likes of French Montana and Akon perform.

Those who stopped by the Boost Mobile / LG USA booth were greeted, as always, by a bevy of beautiful Boost Mobile models. Visitors took snapshots with the models and got to test drive the amazing new LG Marquee handset. And those who checked out the LG Marquee were entered into a drawing for the chance to win a set of brand new DropStar Rims to β€œDUB” their ride. Boost Mobile also treated the children from the Star Education Group to a very special backstage meet-and-greet with concert series headliner Akon.

Boost Mobile β€˜Rock The Bells’ Sponsorship Activation

It was 102Β° in the shade and the music was hot too at Rock The Bells, a two-day, three-stage hip-hop festival featuring headlining acts Wiz Khalifa, Ice Cube and Kid Cudi at the NOS Events Center in San Bernardino, CA. Boost Mobile took center stage engaging consumers in a lively debate of pop culture issues via BBM (Blackberry Messenger). The Boost Mobile experience featured five stations showcasing the latest BlackBerry phones for consumer interaction. Boost Mobile infused the area with energy between sets on the nearby main stage as its DJ and emcee welcomed thousands of consumers during the weekend. Next stop: Shoreline Amphitheatre – Mountain View, CA, then PNC Bank Arts Center – Holmdel, NJ. See you there!

Stride Gum – Dew Tour / Ocean City, MD

The Dew Tour kicked off this past weekend in Ocean City, MD and the Stride brand was out in full force. Over the course of the 4-day event, thousands of consumers made their way to the Stride Experience where they were given the chance to be β€œa little bit epic” by trying to slackline.

With a little encouragement from Stride, consumers stepped-out of their comfort zone to test their balance and athletic skills while trying to traverse the 2-inch wide slackline. Also, throughout the day, the pro-slackliners from Gibbons Slackline put on shows for the crowd and held a Stride Slackline Jam where 14-year-old Alex Mason was crowned champ. Everyone who stopped-by also got the chance to express how they are “A Little Bit Epic” on the Stride Epic Wall; this wall was full of personal statements and was a must-do for anyone who came to the Stride pod at the Dew Tour. And as if that wasn’t all enough, it was almost impossible to find someone who wasn’t chewing Stride’s new Shaun White Mintacular gum.

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Boost Mobile 4Genie Experiential Tour / Houston

While there was no proof of colored smoke or wriggling of noses, wishes came true for consumers in Houston this past week at the Boost Mobile 4Genie Event. Having already granted the wish of affordable 4G service, the Boost Mobile 4Genie decided to personalize his powers by awarding the most creative and original wishes to several lucky consumers.

In Houston, whether trying to beat the heat at The Galleria Mall or embrace it at Kemah Boardwalk, consumers divulged their grandest wish in the 4Genie Wish Fulfillment Center Video Booths. The Boost Mobile 4Genie then reviewed the videos and granted the chosen individual wishes. Just think, if we can grant consumers everywhere AFFORDABLE 4G service – imagine what else we made come true.

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